ASB Announces New President and CEO

The Board of Directors of American State Bank is pleased to announce the promotion of Brandon Woudstra to CEO, and Eric Vande Hoef to President, effective May 16, 2023. Both Brandon and Eric have been valued members of our team for many years, and we look forward to their contributions in their new roles.

Brandon Woudstra, who currently serves as the Market President in Orange City, has been with ASB for 8 years. He has played a key role in the growth and success of the bank, both in his leadership roles, and as a member of the Board of Directors. As CEO, Brandon will focus on developing and implementing strategies to grow and expand our services, while maintaining our commitment to being a locally owned and operated community bank.

Eric Vande Hoef, who currently serves as the Vice President of Retail and Commercial Lending, has been with ASB for 14 years, and has extensive experience in the banking industry. As President, Eric will be responsible for the day-to-day operations of the bank, ensuring that we continue to provide our customers with exceptional service and support.

Stan Speer currently serves as both CEO and President of ASB, as well as President of AmBank Company, the holding company of American State Bank, Perspective Insurance, and American Bank. After the May 16th transition of the bank CEO and President roles, Stan will continue to serve as President of AmBank company. “Stan has been an incredible asset to American State Bank for nearly 35 years. His commitment to our customers, employees and community is unrivaled, and I value his dedication as a colleague, and as a friend.” said Dale Den Herder, CEO and Principal Owner of AmBank Company.

“We are happy to have Eric and Brandon take on these important leadership roles at American State Bank,” said Stan Speer. “I am confident in their commitment to our customers and local communities, as well as their desire to deliver excellent customer service.”

American State Bank is committed to remaining a locally owned and operated community bank. We have been dedicated to the communities we serve for 50 years, and believe that our new leadership structure, experienced staff, and decades of history, will ensure this tradition of excellence continues well into the future.